I'm a digital product designer and creative strategist, enthusiastic and curious about technology and arts, with ability to learn new things and adapt them to the latest trends. I'm passionate to create meaningful, engaging, sexy and beautiful experiences that promotes emotional connections with people. And I love to solve problems.
I am currently working for the first brazilian insurtech Youse. Nowadays, I'm focused in designing the best user experience for new features for smartphones and wearables, bringing the wow experience through motion, information architecture and visual design for apps and web.
Previously, I had worked as a creative strategist and digital art director in advertising agencies in Brasília, Rio de Janeiro and São Paulo, such as Nova/SB and TV1.com. Also I was part of projects as freelance animator for Anima Mundi and as brand content editor for HP and Pepsi at Gizmodo.
Define the problem is the first step. I usually do benchmarking to be updated about references and trends of design and technology, then I start the ideation step. I usually prototype aligning the possible solutions with development team, then I test them with real users to learn about the solutions I create. After this, I feel more confident to iterate and design interfaces and interactions, and to refine them. The deliver comes with follow-up, usability tests and measure of the key metrics.
Specialist UX/UI Designer @Youse | São Paulo, Brazil, since 2015
Digital Art Director @Nova/SB | Brasília, Brazil - 2012 - 2014
Creative Coordinator + Art Director @Peppr Comunicação Brasília, Brazil - 2009 / 2011-2012
Motion and Visual Designer @Aldeia Comunicação | Rio de Janeiro, Brazil, 2008 - 2009
Brand Content Editor @Gizmodo Brasil | São Paulo, Brazil, 2008 - 2011
Motion and Visual Designer @TV1.com | Brasília, Brazil, 2007
User Research, Interaction, Visual, Experience and Motion Design.
Softwares: Sketch, Marvel, Invision, Adobe Creative Suite (Photoshop, Illustrator, Premiere, Indesign, After Effects), 3D Studio Max.
Master's Degree in Interaction and Information Design - University of Brasília - UnB | Brazil - 2017
Master's Degree in 3D Animation + Edition/Post Production - CICE, Madrid | Spain - 2011
MBA online in Digital Strategy - AVM Faculdades Integradas | Brazil - 2016
Specialization in Animation - PUC-Rio | Brasil - 2009
Bachelor in Publicity and Advertising - University of Brasilia - UnB | Brazil - 2007
FACTS ABOUT ME
I was born in the same day Elvis Presley, David Bowie and Carl Rogers came to world, but in 1985 at Brasília, Brazil's capital. I'm the second daughter of a family of 3 girls and my parents still live in Brasília. Now, I have 3 beautiful nieces, the most precious kids in my world. #girlpower
I love animation and I usually spend my free time watching cartoons and learning how to do it. I used to animate a little time ago, as you can see in my vimeo channel, and to blog about art, animation, digital trends and design, for channels of HP, Pepsi, Ambev, and in a personal project named Dilata Pupila.
My last master's project was about Life Design and my thoughts about future go through this research line. I think life is fluid so my personal and professional paths also are. I believe my identity is not fixed, but a project which I develop in context. I think design thinking should be applied in people's lives to help them to achieve dreams and design a life they love. <3