THE PROJECT

To promote its annual campaign and encourage people to experience more cultural events (VIVA MAIS CULTURA), we have created an app that enabled culture lovers to keep up with the events schedule and also view beautiful works of art in their mobile phones.

MY ROLE

Digital Art Direction + Creative Strategist
Client: Caixa Cultural
Agency: Nova/SB
Year: 2014

 

THE APP

Caixa Cultural is a very important culture & arts center in Brazil, with branches in seven cities. To promote its annual campaign and encourage people to experience more cultural events (VIVA MAIS CULTURA), we have created an app that enabled culture lovers to keep up with the events schedule and also view beautiful works of art in their mobile phones.

It is a very significant app as it was the first one of a government powered cultural center.

cc1.jpeg


Ipad AD

We also did an interactive iPad Ad for a digital magazine, where people could color a face that answer for every single touch or movement people make with the finger on the screen. 

As part of the strategic we made for social media, we customize each page of Caixa Cultural in Facebook and proposed visual and content templates for posts 

 

AWARDS

This hole campaign received awards at Prêmio Colunistas Brasília in 2014:

GP Mídias Integradas - "Viva Mais Cultura", NOVA/SB for CAIXA. 
Golden - Film "Cores - Viva Mais Cultura",  NOVA/SB for CAIXA. 
Golden - Press "Cores - Viva Mais Cultura", NOVA/SB for CAIXA. 
Bronze Digital - IPAD Ad - "Cores - Viva Mais Cultura", NOVA/SB for CAIXA. 

 

TEAM

Digital Team: Livia Holanda (Art Director), Eve Portilho, (Copywriter), Soraya Coelho (Director)
People involved: Creation Director: Antônio Batista. Planner: Sérgio Silva. Copywriters: Duda Moreira Salles, Filipe Fontes and Gera Oliveira, Eve Portilho (Digital). Art Direction: Humberto Cunha, Alexandre Perotto, Livia Holanda (Digital). Graphic Production: Johnatan Lastri and Ticiana Rocha. RTVC: Rosana Teixeira and Sayuri Dias. Digital Strategy Director: Soraya Coelho. Media: Dalva Marília, Estanley Cunha and José Roberto de Abreu. Sales: Cristina Gutemberg, Thelma Bassit, Fernanda Melo and Daniel Barros. 
Client: Caixa Econômica
Agency: Nova/SB
Year: 2014

 

WANT TO KNOW MORE?

The Caixa Cultural App is free and it's available in Apple Store and Google Play.
You can also watch the campaign film on Youtube.