UX, UI, interaction, illustrations, app design, e-mail and web design.
Youse Trips is the telematics' application of Youse (the digital sales platform of Caixa Seguradora) that analyzes the drivers' behaviour and take this data to develop the first brazilian pay-how-you-drive pricing requirements in the automobile insurance.
The project started at the first semester of 2017 and, after a series of tests with real users, it was launched in advertising campaigns in early 2018. The initiative is the initial kick-off of an innovation that aims to bring, by means of gamified product that promotes good practices such as pay-as-you-drive or pay-how-you-drive to Brazil, so that drivers have insurance prices according to their behavior at the wheel. With just a month of TV campaign launch, Youse Trips already had more than 130,000 downloads, with 420,000 recorded races (March 2018).
The responsible team at Youse was formed by 2 developers, 1 PM and 1 GP, plus me as UX/UI. The development of the platform is Amodo, a Croatian company owner of a whitelabel already used by other auto companies in the world. As a hybrid application, the interface and interaction proposed were unique to both systems, Android and iOS, and followed guides within the limitations of the whitelabel model.
People involved: Arthur Castro, Bruno Mascarenhas, Madson Cardoso, Victor Gasparin, Álvaro Anton, Érika Mello.
HOW IT WORKS
To win the awards the user needs to win specific medals. It is necessary that he record the trips he makes before leaving with the car and drive normally. Features of the smartphone itself, such as GPS, accelerometer and gyroscope, collect the data for analysis. If along the way the Youse Trips does not detect any problems, the driver achieves the maximum score of 100 points. But if any risk behaviors are recorded, points are being discounted. At the end of the trip, or at any other time when a recording is not being made, it is possible to check the score of each trip already taken and also the average throughout the week, month and year.
The driver receives a complete report, identifying the risk behaviors that were detected and where they occurred. The data evaluated are velocity, acceleration, braking and curves. As the data is collected by the sensors of the smartphone itself, the device must be placed on its feet and properly secured. The amount of points that the driver loses for some "lack" also depends on the distance: the less kilometers traveled, the more points lost.
Watch this video to understand it better:
Youse Trips also stores other useful and interesting information that can help the driver plan their daily lives. You can view data such as total travel time, stop time, total distance traveled and average speed to complete the trip. In addition, if the system detects that some risky behavior happens relatively frequently, the application gives tips to the driver on how to drive and thus improve their score.
Medals and ranking
The driver receives medals as he/she fulfills certain missions and challenges. For example, taking 25 consecutive trips without any sudden braking record or recording a trip over 90 kilometers. When obtaining certain sets of medals, the driver can exchange for prizes. Currently, the "Youse Box Auto", a kit packed with various products for cars, and Kindle, Amazon's digital book reader, are available. In addition, the score puts the driver in a ranking, in which he can compare himself with everyone who is using the application.
These are the medals I design for the first release of Youse Trips. The meaning and how people achieve each one was created with branding experience team.
The initial design phase was to search for telematics references in Brazil and worldwide. Some of the applications that use the same whitelabel were references to structure and possible features, but most of them contained a side menu and a very difficult to navigate interface.
Once we defined what we wanted the Youse Trips to have, I set out to determine the user's browsing flow as well as the value proposition that would be added to the application's use, visual identity, illustrations, prize design, and medals, besides the form of gamification that we were going to use, together the team of Branding Experience.
Here's the flow of the first release version of Youse Trips: